How do I monitor a competitor's pricing page for changes?

Create a watchlist, add the competitor domains and choose a cadence. DatIQ re-reads the pages on that schedule, compares each reading against the last, and classifies the difference. Pricing and tier changes are treated as critical and alert immediately.

Will I get an alert for every trivial change?

No. Every change is classified by materiality. Critical changes such as a price or tier change alert immediately, high-materiality changes such as a positioning shift are batched daily, medium changes weekly, and low-materiality noise such as whitespace or a copyright year is recorded but never alerted on. The first run of a watchlist is a baseline and never alerts at all.

Does DatIQ tell me if a competitor removed something?

Only when it can tell the difference between a removal and a failed reading. If a pricing table was readable last week and is not today, DatIQ reports it as unobserved rather than deleted, because the far more common cause is a page that failed to render. A false claim that a competitor deleted their pricing is the most expensive mistake this category can make.

Where do the alerts go?

A signal routing rule sends them to Slack, email, a webhook or HubSpot, with conditions you set - for example, only changes at high materiality or above. Every dispatch is recorded whether it succeeded or not, and an unreachable destination is retried rather than dropped. Watchlists use your plan's scheduled-monitoring allowance, which starts on Select. Free includes 10 extractions and 3 discoverability audits a month with no credit card. Paid plans start at $4.80/month (Go). Select is $14.40/month, Pro $20.40, Business $44.40 and Agency $106.80, with around 20% off on annual billing and INR pricing available.

Use Case · Competitive Intelligence

Know the day a competitor changes their pricing — not the quarter

A watchlist re-reads the competitor pages you care about on a cadence, works out what actually changed, and classifies how much it matters. A price change alerts immediately. A copyright year never alerts at all. Routing rules push what matters into Slack, your inbox, a webhook, or your CRM.

4materiality levels

0alerts on the first run — it is a baseline

$0to start — no card

What a watchlist actually gives you

Change with materiality

Critical, high, medium or low. Pricing and tier changes alert immediately; supporting copy is batched; whitespace is recorded and never alerts.

Facts kept apart from opinion

The old value, the new value and the page are one thing. What our AI thinks it means strategically is clearly labelled as a reading, so you can take the fact into a pricing meeting.

Delivery where you work

Slack, email, a webhook or HubSpot. Every dispatch is recorded whether it succeeded or not, and a destination that was unreachable is retried rather than dropped.

How it works

Add the competitors

Name the watchlist, add their domains, and choose how often DatIQ re-reads them.

Take the baseline

The first run establishes the starting point and deliberately never alerts. A tool that fires the moment you set it up teaches you to ignore it.

Let materiality do the filtering

DatIQ compares each new reading against the last and classifies the difference. You are woken for a price change, not a rotated testimonial.

Route it to the team

A rule sends critical pricing changes to a Slack channel, high-materiality positioning shifts to a weekly digest, and anything you like to a webhook.

Who uses this

Competitive intelligence

Product marketing

Pricing & strategy

Every number comes with its source

A field that stopped being observed is not treated as a deletion. If a pricing table was readable last week and is not today, the likely cause is a failed page render, not a competitor removing their pricing — so DatIQ reports it as unobserved. “They deleted all their pricing” is the most expensive false positive in this category, and it is not one we will hand you.

Put your first competitor under watch

Add a domain, pick a cadence, and let the baseline settle. Free to start — no credit card required.